It's worth wondering how much fabric softener would cost someone over their adult lifetime as an exercise. Let's say 50 years of adulthood, and 12 bottles a year costing $10 each. That's six grand. For something that serves no functional purpose, makes towels less effective and has an environmental impact.
So yes it's a scam. If someone really needs to use fabric softener, at least buy a cheaper supermarket brand and use it sparingly.
I saw the video and I have two points:
Teslas used to have cameras + radar but they cheaped out and removed the radar. I think it would have passed all the tests if they still had the front facing radar but they don't. The problem with cameras alone is obvious - they can't see what they can't see and probably don't have an innate sense to slow down if there is rain, fog, ice or whatever else that might cause a human to.