Yeah I get it, I don't really have personal social media accounts, but I'd open them for a business.
If you're going to go the content production route then that's another whole ball of wax. Can be very good for business if it takes off, but you'd have to figure out your strategy for that and execute on it. Customer builds or just stuff you're building in general can be good. It shows off the process and generates trust/desirability. If someone buys a custom piece, it's kind of nice to have its story fully documented.
But content production, editing, publishing and social media interaction takes time, skill & effort. It can be quite the commitment to do it right.
I'm sure there's different ways to generate sales, hopefully you can find something that will work for you. Some kind of platform to get the word out will help. Maybe you can find a niche and develop a reputation through word of mouth. You'll need some kind of sales and marketing strategy, whatever it is.
It sounds like you have experience with the back of the house stuff. Logistics, supply chain, production, etc. Customer facing side is very different. Just be realistic about what that's going to take.
It's certainly possible to do this. Just beware that building furniture and woodworking is a very different skill than running a business.
Running a business means endless sales and marketing and customer service and follow ups and dealing with vendors and stocking supplies, managing inventory, doing taxes, handling finances, managing partners and employees, renting space, maintenance, payroll, etc.
Just be realistic about how much of the job is actually building things and how much of it is going to be about... everything else.
New take on the color pie, hopefully easier to read.
Man, that's too bad. There's some decent potential here if they could get it to work. You'd think this kind of AR stuff would be pretty robust by now.