this post was submitted on 18 Mar 2025
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Seeing Lego just milking brands is pretty disappointing.
I have to disagree.
To play with these brands in the LEGO ecosystem is fantastic for me and the kid. We really enjoy the cross overs you can make, and LEGO makes sure everything fits.
But if LEGO didnt make "OG content", I would agree. But they do.
Ninjago is still going strong after like what? 10 years? And it's a pretty good theme with all kinds of badass builds and part usage. City has never not been a thing since it's creation, and we're still regularly getting modulars every year since like 2005. Lego is still churning out tons of their original stuff: the new Neo Space, Dreamzzz, Friends, the aforementioned Ninjago.
Sure they're making more and more licensed stuff, but I'd honestly "blame" Dimensions and people as a whole. Who else would want to see Lego Ghostbusters or Pokemon or Sonic interact with each other? Fans of those franchises, that's who. Lego is just giving people what they want.
Idk why this was a whole rant, but hey.
I miss the days of Lego Island and Rock Raiders.
Loved those games and the sets even though the latter came with a few huge pieces and empty spaces. That certainly didn’t sit well with everyone.
It was the Star Wars IP that saved LEGO in the late 90s and early 00s. They do still have their own lines, and they have brought back some of the old faves for a time.