World News

Japan has introduced new rules restricting how names are spelled and pronounced. The new regulations, announced last week, aim to quell a growing practice of Japanese parents giving their babies unconventional names, known as “kira kira”, or glittery, in kanji, one of Japan’s major writing systems.

But why are such names a problem for Japanese authorities? And do the new rules spell disaster for parents who want to break the mould and name their children Nike, the shoe brand, or Pikachu, the little lagomorphic animated character with lightning powers, which is part of the Japanese media franchise Pokemon?