this post was submitted on 02 Jul 2023
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It comes from a subreddit called r/195. Basically, r/195 was a social experiment where the only rule was that everytime you visited you had to post something. Towards the end of r/195, people began to titlle their posts "rule" because they didn't have anything creative to say in the titles for their shitposts, but it wasn't until r/196 when you started to see most of the posts being titled some variation of "rule".
195 wasn't a social experiment the rule was there just for wackiness
Edit: This was the sticky post before the sub was closed. I also remember a post announcing the end of the sub for the same reasons before it was deleted and the experiment post was stickied, but couldn't find it in the archive. Fyi