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‘His rhetoric has made Tesla toxic’: is Elon Musk driving away his target market?
(www.theguardian.com)
Discussion of Tesla, Inc.
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Tesla Inc. (formerly Tesla Motors) is an energy + technology company originally from California and currently headquartered in Austin, Texas.
They produce electric vehicles (with a heavy focus on autonomy), batteries, and energy/solar products for the grid.
Tesla’s mission is to accelerate the world’s transition to sustainable energy.
It's not driving away his target market, it's fully changed it. His target market is now MAGA brain-rot Republican weirdos, who also want an EV. It's not a big market.
People with concern for and a desire to do something about Climate Change are the largest demographic buying EVs, and they are a very left-leaning bunch. To say Elon's rhetoric has pushed that market section away is a dramatic understatement.
I would’ve bought a Tesla years ago, if it weren’t for that piece of shit.
I did buy a Tesla years ago. Won’t consider replacing it with another one when the time comes…