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‘His rhetoric has made Tesla toxic’: is Elon Musk driving away his target market?
(www.theguardian.com)
Discussion of Tesla, Inc.
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Tesla Inc. (formerly Tesla Motors) is an energy + technology company originally from California and currently headquartered in Austin, Texas.
They produce electric vehicles (with a heavy focus on autonomy), batteries, and energy/solar products for the grid.
Tesla’s mission is to accelerate the world’s transition to sustainable energy.
It certainly made me question whether my next car will be another Tesla, likely it won't. They definitely deserve credit for making EVs more marketable and practical, but that technological advantage they had over the competition is gone. So at the end of the day it's just another EV brand but with a tarnished reputation.