But also don't forget that the amount of gamers is larger today than in 2013. Gaming is much more mainstream, and so even 97% of the install base is still disappointing considering steam grew by, what, 3x or something in terms of average monthly users?
Another source I found is that the amount of total gamers grew by roughly 50% from 2013 to 2025. But yeah, I just did a quick skin numbers are not precise
But still, 97% is disappointing considering the general demographic was supposed to grow. And then, in reality, it's just 67% too
Until one of them fires the nukes, that is. But sure, it might not happen
It's like paying your rent by playing Russian roulette