The name means nothing to today’s youth
Story time: When I was a kid in the late 90s, there was a fad for toy walkie-talkies at my school. I was obsessed with seeing how far I could get my signal, which wasn't very far given the likely minuscule power.
The teachers decided to capitalize on this trend by inviting a representative of a local ham club to speak at our school. I was absolutely floored when I learned you could talk around the world. Two things kept me from pursuing my license at the time. There was still a code requirement, and nobody for the life of me could tell me what lunch meat had to do with wireless communication.
I'm getting two points from the article. One is addressed handily by the Fediverse, the other is not.
First the centralized (I prefer to say "urbanized") nature of social media means a handful of companies control all the conversations. The Fediverse is a decent (though not perfect) solution to that problem, and I think everyone on here knows that.
However, the article also talks about the problems with the format of social media, not just who's hosting the platform. On traditional forums, conversations can last for years, but on Reddit, Discord, etc. new topics quickly bury old ones, no matter how lively those old topics are. Sure, you can choose to sort by "last comment" which replicates the traditional forum presentation with topic bumping, but it's not the default, even on Lemmy, so 90% of people won't bother.
I get to know people on traditional forums, even miss them if they leave, but on Reddit, comments are just disembodied thoughts manifesting in the ether. That may be due to the size of the community rather than the format, though.