Mildly Infuriating
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That is not new though? I am fairly certain I bought both sizes at various places all over Europe. I guess the 440 is meant for the british market while the 500 is intended for civilised countries.
Yeah, this is not new and not shrinkflation… here in Canada the 440ml has been around for over 20 years in multi-packs, and the 500ml is available as individual cans.
Germany has the 440, Belgium has(had?) the 500.
My local Aldi had the 500ml cans here in Germany this week so I guess you could get both.
In Britain lots of beers come on both sizes, and it makes comparing prices #mildlyinfuriating. Is 6x500ml at £7.99 better than 4x440ml at £4.50? What if there's an 12 pack of 330ml stubbies for £15, but it's Buy One Get One Free?
Purely curious myself, I asked GPT4 for you. This is the response:
Here’s how the prices compare per liter:
The 12 pack of 330ml stubbies (with the Buy One Get One Free offer) offers the best value at £1.89 per liter.
440ml is a UK variant. No one has a confirmed explanation for its existence alongside 500ml.
However 440ml of water would be 0.44kg which is just under one pound imperial weight (0.45kg). Presumably the fluid plus the aluminium can would weight about 1lb which may explain the odd volume measure (given transport costs and possibly even how customs costs may have used to work?).
Why would the 440ml be for the UK specifically?
Beer in the UK is usually sold in pints, 1 pint = 538ml https://www.tesco.com/groceries/en-GB/products/310651734
P.S. I'm wrong, a pint is 568ml. Shrinkflation for real!