this post was submitted on 24 Jul 2023
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[–] [email protected] 246 points 2 years ago (15 children)

This is so wacky it's astounding.

You don't buy a company for their servers or employees, those can be found elsewhere for the same price. You buy a company for its users and its brand. To throw away one of the most icon brands in the world, which is present in the footer of every major website in the world, is baffling.

What is the end game here?

[–] [email protected] 100 points 2 years ago (1 children)

What is the end game here?

Bold of you to assume Elon has one.

[–] [email protected] 17 points 2 years ago (2 children)

I'm sure he has an end-game.

It's everything up to that point where he's completely at a loss.

[–] [email protected] 27 points 2 years ago* (last edited 2 years ago)

I think his endgame is just boosting his ego. He tried to get this X thing to stick since the PayPal days.

We are just watching the midlife crisis of a guy with way too much money showing that billionaires are not immune to terminally online brain rot.

[–] [email protected] 1 points 2 years ago

Why does he need one? Maybe he just got really lucky.

[–] [email protected] 62 points 2 years ago* (last edited 2 years ago)

You don’t buy a company for their servers or employees

Clearly he didn't buy it for that either, since he chucked those out the window shortly after purchase. Pretty sure he spent billions of dollars to shitpost and create a safe space for nazis.

[–] [email protected] 26 points 2 years ago* (last edited 2 years ago) (2 children)

Not only wacky but hideous? I mean if you are going to re-logo (forget that it be for idiotic reasons...) the least you could do is make the design look decent.... this?? 😂

[–] [email protected] 16 points 2 years ago (1 children)

Wth? This looked dated in the '90s.

[–] [email protected] 3 points 2 years ago

Elon himself painted it using his old Windows 95 Paint software, what a masterpiece

[–] [email protected] 2 points 2 years ago (1 children)

What is it with the squished fonts everyone is switching to lately?

[–] [email protected] 2 points 2 years ago (1 children)
[–] [email protected] 25 points 2 years ago (2 children)

He bought the company to bootstrap his idea of his "X" app which he envisions becoming something like WeChat for the world outside of China.

I think it's a terrible idea that's a solution in search of s problem. WeChat works in China because the government literally enforces it's usage. The rest of the world isn't interested in a one-stop-shop for anything and everything.

It's the problem of trying to be everything for everyone. You end up with mediocre or bad solutions for many problems instead of great solutions for a couple of problems. It works when there's no competition, see WeChat, but when there is competition that competition is going to beat you at their game because you're too busy playing a dozen others.

[–] [email protected] 14 points 2 years ago

It’s funny if that’s his endgame, since Meta is already closer to that achievement than he is, and their Twitter alternative exploded in popularity immediately thanks to Musk’s own incompetence.

[–] [email protected] 9 points 2 years ago (2 children)

The rest of the world isn’t interested in a one-stop-shop for anything and everything.

I'm not entirely sure this is true. Look at the constant posts and commenting on how people hate to deal with the complication of additional apps / sites. It's a major negative of the fediverse, it's one reason I think Signal shot themselves in the foot getting rid of SMS. It's why people keep using Amazon or Netflix even as they get worse and worse and more expensive. Heck, I'm not even immune - I wish we had one fast and cheap way to transfer money rather than Zelle, Paypal, various bank schemes, venmo and on and on. I wish we had a universal shopping cart thing like Paypal checkout more widely adopted vs making ever more accounts and typing in all my details for a one time order from a different website (and this is one reason why people gravitate to Amazon vs individual sites).

I'm not saying I'd like an all in one app, but I can see it potentially being interesting to people if it simplified their lives. I don't think Musk and X are likely to be able to do it, but I don't actually think there's no interest.

[–] [email protected] 4 points 2 years ago

There is a kindle ground that people want between an app for literally every small part of something and absolutely everything in a single app.

They don't want 100 different newspaper apps to read 100 different newspapers when they all work differently.

Twitter and Facebook serve different purposes and made sense to be separate.

[–] [email protected] 4 points 2 years ago

In most nordic countries, we have a single payment app that's been codeveloped by the major banks. everyone has the app and it's automatically connected to your checking account. We also have easy direct bank-to-bank money transfers at every bank. Most online stores in Sweden also use Klarna which saves your credit card information for you across all sites.

I think it's one thing to be the one stop shop for a single category of goods, but when one company tries to to be in every pie, it crashes and burns. Look at how much of a mess AWS is, or how Google closes a service every few months, or how Facebook is a cluttered mess.

Low barrier to entry can be good, but you're just opening yourself to exponentially more competition by trying to be in every market.

[–] [email protected] 24 points 2 years ago (2 children)

At this point it's foolish not to consider this as possibly the greatest tax writeoff in history. Elmo is setting himself up to never pay another dime in taxes the rest of his life. Not that he probably pays that much as it stands, but still.

[–] [email protected] 21 points 2 years ago (1 children)

You can't defer losses like this forever. You can throw your money in a fire, but in the end that's not going to help you very much.

[–] [email protected] 8 points 2 years ago

IANA tax attorney, and I've always had more time than losses, so I'll defer to your wisdom 😅 I also didn't claim he was smart

[–] [email protected] 3 points 2 years ago

But you won't save more tax with this that you lost money with it?

How would this ever make sense especially given that inflation is a thing?

[–] [email protected] 20 points 2 years ago* (last edited 2 years ago) (2 children)

which is present in the footer of every major website in the world

OMG, I just realize that the little blue bird will be replaced with an X everywhere. A generic looking, forgettable X.

I also realize that instead of saying "follow me on Twitter" or "I'm on Twitter," people will say "follow me on X" and "I'm on X," which sounds like you're talking about Ecstacy or Molly. Very 1990s club kid. (He's Gen X so I'm sure he's well aware of how this sounds.)

I am seldom a conspiracy theorist but I am really starting to think that he is deliberately trying to destroy Twitter, I mean X.

[–] [email protected] 8 points 2 years ago (1 children)

I don't think so, his "X" idea has been around for a long time, he really thinks it's his next big idea. I'm sure people have raised all of these concerns with him, but I doubt he's listening. Tesla, SpaceX, etc. are ideas that he bought, this one is his baby. I don't think he's open to ideas or criticisms on it.

[–] [email protected] 1 points 2 years ago

Speaking of SpaceX, makes me wonder why he doesn't just brand everything X, eg TwitterX. Keep the X theme but don't water down the brand. Then, if he hits the jackpot and becomes a multi-industry monopoly he can rebrand everything to just X.

[–] [email protected] 2 points 2 years ago

maybe he's hoping that people accidentally mistaking the button for "close window" will drive up traffic

[–] [email protected] 19 points 2 years ago* (last edited 2 years ago)

Just to say you often do buy a tech company for it's employees. But he fired most of them anyway so this move seem pretty on brand.

[–] [email protected] 11 points 2 years ago* (last edited 2 years ago)

This isn't a logo. It's a cry for help from a severely distressed mind.

W̸͖͆H̵̡̹̖͂̂̑̅Ǎ̷̲̩͔̿͜͠T̷̩̫͗'̶̺̩͖͚́̚Ś̴̭̺̼̳ ̶̼̱̗̓̄̾H̸̡̗̫̝͘A̵͍̥̔̾P̸͇͎̾́P̵̙̦̀́ͅE̸̢̧̹͐͝͠N̸̫̲͙̘͝I̵̳͍͇̼̾̋̀̕N̶͚͖̪̒̈́̈G̵͕̱̓̃

̷̛̰̣̠͛͊ ̸̳̼̹͂ ̸̳͕̳̔̈̉͝ ̸̛̲̋̄͘ ̴͎͐ ̸̝̃̽̚W̵͓̙̏̄̀̉Ḩ̶͚͍͗͠A̷̢̹̥͙͑͐͆T̷̫́̉̄̚'̸̧͍͌͆͜Ş̷̗͚̻̓̉͒͠ ̶̣̯̬͑̈́H̷̘͛̇̚A̷̭͗̓͘P̶̭̠̔͒͝P̵̱̯̲̓͌͘E̵̡̪̣͇̕͝N̵͓͊̇̿̋Ì̷̭̯̠͗̈́͠N̴̬̹̲͔͑̈͝G̵͎̖̥͇̀

[–] [email protected] 11 points 2 years ago

You don't buy a company for their [...] employees

You can do that, and companies like Google have been doing it for years. The difference is that those companies are small teams of engineers, working on niche applications, that the big company wants to incorporate into them.

[–] [email protected] 10 points 2 years ago (2 children)

He bought it to destroy it for his Saudi backers. Billionaires like Musk and the Saudis make more money with Republicans in charge. Twitter and Reddit were too good at educating voters that would keep Republicans out of power, and hold murderous Saudi princes accountable, so they had to be destroyed.

[–] [email protected] 6 points 2 years ago

Would have been easier to shutter it as soon as he had control of it. This is legit his best effort.

[–] [email protected] 2 points 2 years ago

I don't think that was his goal, but it was probably why the Saudis were so eager to loan him the funds to buy it. This reminds me of a time I was talking to a climate-denying friend who cited something about NY using "methane causes global warming" to push anti-small farm bills on the basis that they had cattle (or something, I can't remember exactly). The point being, sometimes it's not a grand orchestrated conspiracy (eg "global warming is fake") but rather malicious, opportunistic actors taking whatever advantages they can get. Billionaires don't cause recessions on purpose, but their wealth certainly does increase during them anyway because of how the system has evolved to optimize for wealth consolidation through the independent actions of the capitalist class, and they're not hurting enough to want to change it for the better.

[–] [email protected] 9 points 2 years ago

What is the end game here?

Musk: “Hey Everybody, look at me!”

[–] [email protected] 6 points 2 years ago

Yeah, man. People had various opinions on the quality of Twitter, but it couldn't be denied that it was a worldwide known brand.

[–] [email protected] 4 points 2 years ago

My theory is that he's wanting it as a tax write off or something since he was trying to back out shortly after putting in an offer.

[–] [email protected] 2 points 2 years ago

Always makes me wonder if he's destroying it for Russia or republicans or something