this post was submitted on 23 Jun 2024
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[–] [email protected] 168 points 11 months ago (2 children)

I believe it’s actually true however. Monkey brain not so good at math. One penny changes all three digits. Big penny.

[–] [email protected] 100 points 11 months ago (3 children)

Yeah, this is like saying "ads don't work on me". It fundamentally misunderstands pretty much everything about the topic.

[–] [email protected] 38 points 11 months ago (1 children)

Some ads definitely have the opposite affect on me. I will never buy anything from Shane Co. I never want to hear another ad of theirs in my lifetime.

[–] [email protected] 29 points 11 months ago (2 children)

It doesn't matter that it doesn't work on you. People have studied it, and the number don't lie. It increases sales, and profits over the general population.

[–] [email protected] 32 points 11 months ago

Numbers often do lie, for example, $7.99.

[–] [email protected] 19 points 11 months ago (1 children)

That's not what I said at all.

[–] [email protected] 6 points 11 months ago (1 children)

Yeah, what you said missed the point.

[–] [email protected] 20 points 11 months ago (1 children)

I'm not talking about ads in general, or even their effectiveness on me. I'm talking about an outlier. That it's possible to overdo ads and have the opposite effect. That's it.

It's not evidence to refute the effectiveness of ads.

[–] [email protected] 3 points 11 months ago

If I have a structured settlement but I need cash now, I'll probably just ask a friend for a loan.

[–] [email protected] 8 points 11 months ago (1 children)

this has always just felt like propaganda from marketing people to sustain their business of selling ads to companies lol, like no most ads don't fucking make me buy their stuff.

SOME ads make me buy their stuff, ads that are just "here's our product, our product is good for these reasons, also here's a cute cat".

But ads that make me cringe with force enough to crack my spine do not fucking inspire me to buy anything from the company, they make me go out of my way to never ever support the company if i can at all help it.

[–] [email protected] 5 points 11 months ago (1 children)

The point isn't really about the conscious level of advertising so much as what worms its way into our subconsciousness. The layers of psychology run far deeper than most of us would like to admit. Check out this clip of Derren Brown manipulating 2 guys in the ad industry to create pretty much the exact ad he forced them into

https://www.youtube.com/watch?v=ZyQjr1YL0zg

[–] [email protected] 2 points 11 months ago

that's vague at best and doesn't make sense, if i'm going out of my way to not buy their stuff how the fuck would that make me somehow subconsciously buy their stuff anyways?

No, the ads that work are the ones that don't fill you with disgust, the ones that just remind you that a product/brand exists.

And even then, an ad that actively makes me want the product is just obviously going to be the best one, you can't make me believe that an infuriating ad is somehow better than "oh wow that's great, i'm putting that on my shopping list right now!"

[–] [email protected] 4 points 11 months ago

Learn the tricks to defend against them.

[–] [email protected] 23 points 11 months ago