I believe it’s actually true however. Monkey brain not so good at math. One penny changes all three digits. Big penny.
this post was submitted on 23 Jun 2024
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Yeah, this is like saying "ads don't work on me". It fundamentally misunderstands pretty much everything about the topic.
Some ads definitely have the opposite affect on me. I will never buy anything from Shane Co. I never want to hear another ad of theirs in my lifetime.
It doesn't matter that it doesn't work on you. People have studied it, and the number don't lie. It increases sales, and profits over the general population.
Numbers often do lie, for example, $7.99.
That's not what I said at all.
Yeah, what you said missed the point.
I'm not talking about ads in general, or even their effectiveness on me. I'm talking about an outlier. That it's possible to overdo ads and have the opposite effect. That's it.
It's not evidence to refute the effectiveness of ads.
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this has always just felt like propaganda from marketing people to sustain their business of selling ads to companies lol, like no most ads don't fucking make me buy their stuff.
SOME ads make me buy their stuff, ads that are just "here's our product, our product is good for these reasons, also here's a cute cat".
But ads that make me cringe with force enough to crack my spine do not fucking inspire me to buy anything from the company, they make me go out of my way to never ever support the company if i can at all help it.
The point isn't really about the conscious level of advertising so much as what worms its way into our subconsciousness. The layers of psychology run far deeper than most of us would like to admit. Check out this clip of Derren Brown manipulating 2 guys in the ad industry to create pretty much the exact ad he forced them into
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Learn the tricks to defend against them.
BIG PENNY
It's been proven, through many many studies. Even people aware of it are affected by it.
This is indeed how we see prices.
JCPenney tried changing all their prices ending with .99 to the round dollar amount. It was catastrophic for their sales, so they changed it back. It was a part of a larger plan by Ron Johnson (former senior VP of retail at Apple) to get rid of the "pricing game" of stores and to stop deceiving customers with fake sales/markdowns and deceptive pricing. It caused JCPenney's stock to halve and then some, and got him fired within 15 months. Here's an ad they showed that apologized to customers for using accurate & honest pricing instead of deceiving them, and begging them to come back
The power of the number "9" isn't confined to the cents column, either. One American clothing retailer experimented by changing the price of a dress from $34 to $39 dollars and increased sales by over 30%.
Consumers are fucking idiots. Humans are stupid dumb animals that like patterns too much for their own good and short circut their brain immediately after seeing minimal information to fill in the blanks. If you like patterns so much, why don't you marry them? Hmmm???
I married Java Design Patterns and we are happy, okay? Meet our kids Singleton and Observer.
Pfft, silly object-oriented devs. My children are named Typeclass and Iterator! Scala Design Patterns prove themselves to reign supreme once again. Enjoy sending your kids to public coding bootcamp.
Can you even breathe on that high of a horse? Don't talk to me or my kids malloc and free ever again!
Under da sea with malloc and free 🎶
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Oil companies - $2.99&9/10
9/10?
Fuel is sold to a decimal point of a cent. 188.9 cents per liter, despite the fact you cant have 0.9 of a cent.
Well, you can't have it, the oil companies got them all!
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A lot of research has gone into this and for better or worse it works so well that any price not set this way is not getting the best results for the seller.
As it turns out there hasn't been a lot of research into this. There was research on it that is the goto but I believe it references old catalog sales only(like sears) and not in store.
Edit: it may be more like people view products with a decimal price as cheap and products with whole numbers as quality.
I have a lot of friends who would say that is 7 dollars.
Friends usually are people like you. 😉
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35.99+free shipping Or 25.99+9.99 shipping
Always take the free shipping, even if prices are (mostly) the same. If you have to return something, you don't always get a refund on the shipping costs.
Ohh, free shipping. click
Also, if you get refund you don't typically get shipping refunded. Definitely worth that penny here.
€15.99 for three pizza with free delivery and a €3 discount for picking it up yourself. It's s weird way to say €12.99 and €3 for delivery
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Recently on Amazon: $10.99
+ free shipping if you have prime, which I don't
so + $4.99
Meanwhile on eBay: $5.99
+ $4.99 shipping
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What really gets me are real estate prices. "From the low sevens" means $749,000. That ain't low, my dudes.
Too many time I've seen people call something like 8.99 as 8 bucks instead of 9.
I heard its so the cashier has to go into the til for change every transaction and cant pocket the money
And the register registers every sold item, so unless the cashier fakes the beep sound and the customer ignores the missing receipt, it won't work since the till would be short. And even if the cashier bypasses the register entirely, they could keep change outside the till if they want to pocket money.
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What about these 9s? These are the highest numbers and that's the first thing that catches my attention.
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