battery life would fall through the floor if they did spy
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That was once true, but I am now very skeptical of that with on-device processing that can log key words and send them without using much data or power.
A phone reacting to "ok Google" or the equivalent for the other assistants already requires to listen to what you're saying - doesn't seem to affect battery life all that much.
People always talk about getting served ads after they talk about something. I think it's the other way around. The ads put the thought into your brain and then you start talking about it and notice after you've already been thinking about it for a while.
They are absolutely listening. This is very easy to test. Speak around a Google or Amazon or Apple device, and start talking about things you would never buy, never need, have never looked up, and is completely irrelevant for your demographic. You’ll get ads for it anyway by the end of the day or week.
Listen to the Big Tech comments to press and congressional testimony very carefully. They always say something like, ‘Facebook is not spying on your microphone.’ They’re always very carefully wording it as the parent company is not listening to your devices. But they absolutely know either one of their subsidiaries or their partners are listening to your microphone, and feeding the data to them.
My roommate, an iPhone user and English only speaker, left his TV on the Spanish channel with his phone right next to it and left for work. When he came back home and checked his phone, all his Facebook and Twitter ads were in Spanish. This was at least 10 years ago.
I found indisputable proof of this happening.
We were using Google maps, driving in a production van. We were talking about the song “Gasolina” by daddy yankee. The person whose phone it was did not speak Spanish. Moments later we were being served suggestions to stop at “estaciones de gasolina”
In September, I was using reddit, had an iPhone, etc. I was generally aware of digital privacy, probably moreso than the average person, but by no means was I knowledgeable.
I was running a beta on my iPhone at the time, for context. I had a short conversation with my roommate while my phone was in my pocket. I took it out to text my partner and pressed the dictation button. My phone proceeded to type out the majority of the conversation I had had maybe five minutes earlier with my roommate. Literally ruined my ignorance is bliss and now I have a Pixel with grapheneos and use almost exclusively open source software with a major focus on privacy. Obviously this is an anecdote from some idiot online and I can't verify what I'm saying at all, but the experience definitely shook me.
On Android, I have the mic, location, and camera blocked via the pulldown tiles menu. I turn them on when needed. The OS and some apps like to bitch about this sometimes but it seems to be working ok.
My iphone does not offer these blanket blocking options. It's a work phone, so I just leave it off unless I need it.
Using your search data is bad enough
It's well possible and previously tv mic had been used as bugging device. The problem is, way too many security researchers look in system level software of iOS and even other components of the device that such practice will be too risky for apple (same applies for mainstream android products). Also processing realtime audio, finding potentially unrealiable topic from it and doing realtime ad is actually too much work as of today's tech (might change sooner than you think though).
What, I think, is more practical is to use the whole query after the wake word to show ad, and potentially use other app tracking data, which is way much reliable than voice for targeting purpose. Voice data is useful for bugging purpose, primarily (ab)used by nation states and LE.
I bet in the medical procedure case mentioned in the blog the user searched/talked about that in other apps and average people aren't good to notice these privacy leaks.
too much work for today's tech
All the assistants listen all the time for their codeword. The new pixel phone show you a list of songs played around them and more. It is already happening all the time in the background.
I don't either hut the alternative is much worst in my opinion. It would mean the algorithms are so advanced they are predicting conversations instead of listening to them.