blocks most ads
Super important and makes this completely useless.
this post was submitted on 05 Mar 2025
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Somebody didn't read the article! It's only Music videos that will have ads. It seems the cost savings here are all from cutting out record label contracts
I did read the article. Music videos on YouTube are YouTube videos. Adding ads to them doesn't magically make them something else.
What they're really saying is "oh, well, we want you to get used to the subscription model having ads on some things, because we plan to expand it massively in the future."
We’re arguing about whether music videos are videos and therefore there will be ads on videos... Here’s what the article says. Pretty straightforward.
With YouTube Lite, customers will be able to watch videos across verticals like gaming, fashion, beauty, cooking, news, and more, ad-free, but will be shown ads on music content and music videos.
My YT usage includes exactly zero anything related to music, so this seems relevant for me.
I don't want ads in any of my videos, but if I have to have intrusive and distracting profit generating clips interrupt what I actually want to watch ... I think music videos are among the ones I'd prefer disrupted the least.
They also appear on the main screen, as you're browsing and on shorts
uBlock Origin and SponsorBlock are still free.
Freetube (desktop) and newpipe (android) is great for those who would like a subscription feed without an account, local Playlist, download videos, and save view history while remaining account free.
I use pipepipe on mobile with it being a fork of newpipe with sponsor block, and lets you use a throw away YouTube account it uses only to access age restricted videos.
They really need an iOSapp too.
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Unfortunately Chrome just rendered uBlock Origin useless, and borderline demands you remove it from your browser. I can confirm that mine stopped working yesterday :(
uBlock works fine in Firefox and its forks.
Don't worry, there are plenty of alternatives to Chrome with built-in ad-blocking.
And now you switch to Firefox. The better browser for years at this point.
Eight dollars a month for fucking "premium-lite" is insane.
The only problem I have with the premium subscription is the lack of ad control from the content creator. They should have to put them into some kind of wrapper that I, as a premium member can decide to enable or not. As a paying subscriber I should be able to watch it 100% ad free without going through sponsorblock, which is a big pita to do on set-top boxes.
I will sit through ads of the people I watch that are small and trying to make a buck above YT's pittance. OR, maybe YT could share a little of that sweet sweet profit with them and then not allow them to do their own ads (hahahahaha)
Sponsorblock built in would be nice.
It's built in on free apps that block the rest of the ads.
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Check out Nebula. Lots of YouTubers host there. Subscriptions go straight to the creators, and they cut the sponsor blocks out of the versions they post there.
Yeah especially without full feature parity with YouTube premium. This $7.99 price should omit music but everything else from premium should be included, and even that feels a little expensive.
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Good for them. Still won't give them money ever
"ad-free" sure, I heard that before.
Yeah we're like a decade into Hulu having an "ad free" plan that includes ads. I lump them in with companies like Verizon offering "unlimited" internet with data caps.
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With YouTube Lite, customers will be able to watch videos across verticals like gaming, fashion, beauty, cooking, news, and more, ad-free
Oh wow. They'll remove some, but not all, ads!
[T]he new tier won’t offer several benefits in the full YouTube Premium ($13.99 per month) subscription, like downloads, background play, or the ability to watch music videos ad-free.
Price-gating downloads seems pretty evil. The feature doesn't cost Google any extra money. It could even save them a little server strain if a user wants to watch the same video repeatedly. But clearly, this is where Google's surveillance pays off: they know what people want, and they know to demand an extra $6/month for it.
Is "verticals" marketing speak for "categories" or "genres" or does it mean something else?
It varies by org but yes verticals are usually product silos that serve certain types of customers or needs.
I appreciate the information and that you took the time to answer, but I hate that combination of words.
Still ... Thank you for the response.
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I don't get the people shitting on this. It's a very fair plan. Something I've been wishing existed for the past month, even. Like the article states, it's for people who use YT to watch TV (me).
I just hope there's a yearly plan to get a little bit more of a discount. Student plan is the same price but no yearly plan, so it comes to ~$90 per year.
I have HTPC for that, connected to my TV, with uBlock Origin.
I don't like that a paid plan gives worse experience than free tools. For example, the downloads not being files you can store indefinitely and play by anything. Or not all ads being guaranteed to be blocked.
Edit: it would not fit my usecases entirely. First - I listen to a lot of Youtube videos as podcasts, so the audio downloads have to be in my podcast app together with downloads from my RSS feeds, so app-locked ones would be useless. And second - those would be useless for archival. Something increasingly necessary given how Youtube has already deleted some of my favorite videos.
I can only speak for myself, but I refuse to give Google a dime because they're unfriendly to consumers.
I pay way more in Patreon subscriptions than I would pay for YouTube. I don't see ads, and the creators make more money from me. And, importantly, Google sees none of it.
I'll continue watching ad-free as I please with my extensions, thank you. Until YouTube has the balls to shut down UBlock Origin and all ad-blockers, you can take your premium tier and shove it.
Oh a corporate advertising shill downvoted me. Aren't you cute? Don't you love being marketed to? Idiot.
I heard people still get ads even on full price
Have it . Never seen an ad besides what the creator makes in his video.
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Nope. Unless you're talking about sponsors that content creators hock.
The app allows you to skip to commonly skipped-to-areas, which often makes skipping that kind of content very quick and simple. I'm not sure if that's a a feature of the free version though
Had it for years no ads ever anywhere on YouTube.
As an entry-level subscription, the new tier won’t offer several benefits in the full YouTube Premium ($13.99 per month) subscription, like downloads, background play, or the ability to watch music videos ad-free.
I wonder how much electricity is wasted on this alone. Probably so many people leaving their screens powered on just to continue listening to something without it stopping.
It literally costs them money to make YouTube worse so that you can pay them to make it better again. NewPipe go brrrrrr
Too little too late, I wish there was a non-US alternative to YouTube.
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Or get uBlock for $0 😁
Tempting, but I'll stick with free sponsorblock. I could be convinced to switch if they started paying me though
If they bundled youtube music with it, maybe I'll consider it. But this lite version will have ads on music and music videos.
Wait.... Isn't that what premium is?
lol wait, that’s just YouTube premium isn’t it?? and that’s existed for a long time already
Every previous YouTube premium post used to be inundated with people asking for a YouTube premium that didn’t include music because everyone already has music from Apple or Spotify. This is YouTube’s offering for that, except it’s a shitty version that takes away more than just music.
That's YouTube premium, that product already exists.
Honestly a music video is basically one long commercial anyway I'm surprised they would have ads.
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