this post was submitted on 20 Aug 2024
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Imagine being on the YouTube ad team...that has to be the most depressing team in tech history. Your whole existence revolves around peddling ads before people can watch the ads they want.
Even better, you work for one of the wealthiest corporations in the world with virtually unlimited resources at your disposal, and you still get your asses handed to you by a handful of people with laptops.
If they didn’t have to support the web, and various legacy platforms, the could lock it all down with drm more easily.
Hence Google's proposal to DRM the web
And people's response has shown its not easy or even working.
That’s far less true now that they’re breaking the functionality of tons of adblockers that it was a few years ago.
Yep, most of my non-tech friends just say "Ads? Oh yeah, I don't even notice them anymore, I got so used to them." whenever that topic pops up in a conversation.
All the eggs in one basket? Computer nerds would never allow that.
At least you can tell your boss "I'm working on it!", sit on your ass, and every 6 months add one more little UI or formula change which "finally stops adblockers" but is defeated within 3 days.
Yeah I don't believe they really put their hearts in it. If they truly wanted to force you into watching ads, they'd manage. Their team is just not that interested.
Their team is probably using adBlockers more than the rest of us. They understand the depth of the surveillance baked into those ads.
And because they have to test the ads.
Ah, what. Who wants or likes to watch ads at all?
A lot of creators have just turned into corporate shills. I stopped watching ETA Prime's channel about tech reviews because it was becoming pretty clear that mostly everything he got was paid for by the company. Also, most creators are putting their own ads into their content.
Welcome to Youtube. It's ads all the way down. Unless:
Firefox browser, Ublock Origin extension, Sponsorblock extension
Save 40% of your viewing time for actual content and send tips through creator's Paypal or whatever.
YouTube is just on demand TV with extra steps these days. I've stopped watching videos, I have an LLM transcribe and summarize for me now. 99% of the content of a 10-15 minute video can be summarized into 1 or 2 pages and read in under 2 minutes.
Only a matter of time before LLMs start injecting their own ads into these responses.
Nah, local LLMs are easily in the range of transcribe/summarize. I bet you could do that nicely with llama 8B without even needing a gpu.
By that point I'm pretty sure we'll have an effective compact model that can run locally and transcribe downloaded videos on reasonable hardware. Or you can just sic a paid model like chatgpt on the task. The corporate Internet is entirely focused on subscription service models now, unless you run the model yourself on local hardware you're going to end up paying someone somewhere a service fee.
Edit: y'all need to learn about minified models designed to run on edge hardware, they're a thing and often work shockingly well.
Local and open source
I think I need this, finally a real use for 'ai'.
The amount of how to videos you have to watch through, when all you want is one little piece of info you should be able to search or scan for has been a problem since before the internet figured out how to increase clicks by making a web page in to slides.
Can you link me a how-to video on how to get startedt and send me a summary from your working setup?
I hope nobody lets them know that Firefox on Linux has never shown ads for any of their content.
That's fine, we're happy to keep the better choice to ourselves. 😆
Oh well, sucks to be us! /s
I don’t follow those creators!
The best part of YouTube is the small creators who are just making videos as a hobby. Once they get so big they start shilling products they wouldn’t use themselves I drop them like a hot potato. For the most part that doesn’t happen though because I prefer niche topics and creators that don’t have “sellout” personalities.
I know right... Why should content creators be able to make money from content. Am I right?
The knives are out for Patreon. Apple is looking to carve a big chunk out of that revenue. Google and Amazon (owner of Twitch) will not be far behind. Believe me, Google and Twitch are very unhappy that creators skip the platform monetization methods and just tell viewers to go to Patreon to bypass the heavy commissions.
Great time for Patreon to expand more into content delivery.
Patreon is jacked to the tits with vc money and enshittifying at a breakneck speeds. Done expect goods innovations from it in the future
The same reasons as open source software devs.
I've clicked in to see a movie trailer, which is basically an ad, and had to watch an ad before I could watch the ad
People watch an ad for the privilege of watching a movie/show/game trailer all the time.
I have no problem watching a ad for a video but when I have to watch an ad just to see if I am interested in watching the video is where I draw the line. Forced ads before the video starts is the worst. Give me a min or two before forcing an ad. If I am looking for help for a particular issue I don't want to watch ads after ad while trying to gauge the video.
I get what you're saying but I've reached a point in my life where I really don't give a shit and there is absolutely no way I'm watching ads. I'm also not paying google for anything they offer.
Yea...I'm old enough to remember when that was the content that paid for the platform. Putting an ad on top of that is fucking soulless vampic greed.
Welcome to the new Google. It's rent seeking all the way down.
I'm sure they make enough money to not care. Being in the part of the company that brings in the dough is generally a pretty good position to be in as well.
It’s the only consumer product they haven’t canceled.
All corporate IT jobs are depressing, because working in a corporation isn’t something that a thinking person is equipped to do.
So tell the content creators you like that you don't like YouTube. While YouTube Premium is the same price as like two coffees a month... Maybe your content creator will help you if you can't afford it.
Well, to begin with, both the watcher and the creator are clients of the platform. Both sides feel bound to it, even if both dislike it.
Then, YouTube premium is literally 20 machine coffees a month in my first world country. 15 if they're done by someone. You seem to be speaking "privileged minority".
and it's potentially an existential threat.