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When chipotle first started the lines where long and the food was good. Their process flow was optimized for the constant stream of customers.
They had a large staff of people for the size of the restaurant so people had dedicated jobs with a few who spent all day cleaning.
They were always way under on their holding times for the food. They separated people handling hot and cold ingredients and the till.
From a foodborne pathogen aspect it was a really safe place to eat.
Then they overbuilt, increased their prices and lost quality control. Their customer flow started declining. With the decrease in customers, food was pushing holding times, crews were reduced so more cross-contamination occured, and cleaning fell way behind.
Today Chipotle can be referred to as "shitpotle" as the probability of foodborne disease is pretty much guaranteed.
I used to love Chipotle but hadn't had it in years. Got a burrito a month ago. It was a like someone tried to make a stew with no flavor, just water, then scooped it into a tortilla. Half of it ended in the trash.
I wonder how bad their financials are if the CEO is publicly speaking out about this problem.
Chipotle used to be my favorite restaurant, but the last time I ate there was probably 2019. It just stopped being worth the effort of trying to get a full bowl.
It shouldn’t really require effort. If I wanted to expend effort, I would cook this shit at home. Which is what I actually do do, because fuck fast food price gouging.
I remember that chipotle was the restaurant for college campuses. Early 2000s and into the 2010s. But then....it became shit.
Other companies came in and they were better and cheaper.
Now I only go to Chipotle when I'm on the road and literally can't find a better place. Hell, I'll go to McDonald's before I go to Chipotle.
They fell so hard.
Coincidentally, 2019 is when they got a new CEO, laid off almost all the corporate personnel and moved from Denver to Newport Beach. Weird that decapitating the company would have an effect on it...
I stopped going there after they required ordering via their app. Not sure if that was a policy everywhere or just around here. I use apps to order at a lot of places, but I'd tried using the Chipotle app previously and found both smaller portions and that their error rate was higher than I was willing to deal with. If I can't walk in and watch my order being made so I can make sure it's correct, sorry, I'll go somewhere else.
If it was just 10% of restaurants skimping a little, the effect would not be nearly enough to show up on quarterly financials. The fact that he addresses this at all, and the fact that it is big enough to show up on financials, shows that it is a significant company-wide issue. I also note the weasel word, over 10%. That could mean 100%. My guess is the vast majority if not all of their locations were skimping, because corporate told them to. And now suddenly they realize they lost customer good will, and a lot of people just stopped going. It probably shows up in focus groups, if enough people said I used to eat Chipotle but they started skipping on portions so I don't go there anymore, they realized they lost people. And an announcement like this is necessary because those customers aren't going back to the store and won't see the larger portion.
There's also zero reason for me to ever set foot in a Chipotle when we've two different local chains, one primarily sit-down and one primarily food truck-based, offering broader menus, safer food, and better food - along with all the miscellaneous one-offs that one would expect in a city of any size.
(Shout-out to Moe's, for anybody in Chambana!)
Why do you assume it's safer? There's like thousands of Chipotle's and every couple years there's a few reports from a few of them making people sick. A one off shop with the same odds would have a very slim chance of having an issue, even after being open for over a decade.
There used to be a place in the town where I grew up that advertised "burritos as big as your head," but they did not take large-headed people like myself into account. The burrito was smaller than my head.
Lionel Hutz would have taken that case for you.
I would have sued, but they were damn good burritos.
There is a place here in Seattle that has pictures of their burrito grande next to babies and they are of equal size. Somewhat ironically the restaurant is name Gordito's Healthy Mexican restaurant.
By 'healthy,' they clearly mean the portions.
This, but Qdoba.
Qdoba melted so fast to the Chipotle takeover. My buddy used to work in a Qdoba in college and he'd sing praises about Chipotle. Then his store melted (and nearly every Qdoba disappeared in my state)
Shame they both are falling apart.
At least those folks get some food. The chipotle near me tells people to order online and then does nothing until hours after the food was due and people complain.
ceo is subscribed to penguinz0
Thing is, the burritos are already really large. It's more than a dinner portion by itself. Everyone here wants to make fun of Americans for being fat, but then they bitch when their 1400 kcal burrito is now 1200 kcals.
Anyone would complain if they're paying the same price...
And anyone would complain even more if they're paying much more and getting less.
I don't eat at Chipotle but I respect the CEO for admitting it.
Why... These allegations been around since at least 2021...
He is only doing this because all the negative attention they got recently on youtube with million plus several exposes..
This is limp dick PR after they got caught
Causer I'm a bootlicker.
The food is always ice cold too.
Tip for chipotle: just order the kids meal, you get two tacos, chips, and a drink for less than $6 after tax.