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Why? “Line must go up”

Because doing otherwise wouldn't maximize profits. There's no actual competition in the market for consumers to choose. Nearly all Americans get insurance through their work, and have absolutely no say in what companies those options are from, and those options might only change at the end of the year if the company changes their insurance partner (which I'm sure takes months to negotiate). UHC has no reason to change unless they are forced to. Customer Satisfaction in the industry is abysmal because there's no incentive for the companies to actually be good.

They had their underwriters run the numbers and they determined it's more profitable to continue business as usual and just invest in private security for executives.

Of course they wouldn't try to behave well. Remember that the bosses in this organization are all incredibly selfish. They are rich, they want to get richer, and f*** everybody else. Although the company itself might benefit from a positive PR campaign, none of these people individually would, so they're not going to push for one.

It's a strange kind of honesty about bad behavior. Everyone is so selfish that they can't even pretend as an organization that they would like to do the right thing.

Your second word.

Let’s take aim at this problem

CEOs will be blown away by the answer.

Whatever idea we come up with is worth a shot

Saint Luigi, protect us!

Yeah, every story like this plants a seed in someone's mind to be the next Luigi. UHC executives are cultivating their own demise.

That type of delay works for them just as well as any other.

Brian Thompson didn't learn shit he's dead. And I doubt that Stephen J. Hemsley, the Executive Chairman of UnitedHealth Group and Brian Thompson's co-defendent in an insider trading lawsuit, likely didn't learn squat either but is currently still alive.

Stephen Helmsley:

He was managing partner and chief financial officer at Arthur Andersen.

Super shocking that he was doing insider trading at UHC. They hired a known crook and paid him tens of millions a year.

And I'd vote you not guilty.

And cleaning it up with hundred dollar bills.

Fuck these rich assholes

Bob actually tried to milk the insurance companies for money, IIRC. He wasn't entirely a monster, but definitely had no chill.

Dr. Bob Kelso: What the hell people? I saw Maggie Kent in the park. Why didn't we treat her?
Nurse Carla Espinosa: She has no insurance.
Dr. Bob Kelso: Well, why didn't we do what we always do? Why didn't you fix it while I turned my back and pretend not to notice? You know the dance.